Below is an introduction to mass media, with a discussion on the creation and distribution of material on the internet.
The increase of internet content has totally changed what is suggested by the term mass media. In the past, mass media adhered to a hierarchical design, using a top-down media model. Normally, a small group of professionals, such as newspaper editors or journalists, who would produce content for large audiences who mainly just consumed it. However, at present, with the help of the internet, the face of media has seen significant modification, making the usage and accessibility of media far more open and interactive. With access to popular social media platforms, new media examples are revealing that people can develop and share their own material, just as easily as they can absorb it. Social media has allowed anyone to contribute to public conversations, rather than just the significant media firms and so as a result, mass media is no longer controlled by a couple of huge voices. Instead, it is spread throughout millions of user narratives around the world.
In the digital media landscape, what we see on the internet is mainly determined by algorithms which are shaped by our online behaviours. Each social media platform utilizes its own automated system to suggest new content and recommend product that will attract the user. The types of media content examples that will be revealed to a user is developed to keep people engaged. The algorithms are developed to keep individuals stimulated by recommending and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are subjected to, creating more segmentation and bias amongst users around social problems. Those who are associated with media creation, such as the founder of the fund that has stakes in Sky, for example, would recognise the effect of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user created material in the media landscape.
In today day, online platforms have made it substantially easier for everybody to develop and distribute content. Previously, producing content for a wide audience mandated connectivity to a series of essential resources and funding. Currently, with the use of mobile phones and common digital technologies, digital media content examples for instance, short form videos, website posts and podcasts can be quickly created with just a couple of basic devices, as well as reaching a huge audience, extremely rapidly. This has opened the . door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, implying that social media has created a space for underrepresented communities to share their stories.